Using Mobile Analytics to Compete in the “Now” Economy

Timing is everything. This has never been truer than in today’s consumer-driven, “Gotta-Have-it-Now” mobile analytics marketplace. In turn, transportation networks have become much more multi-dimensional and complex. They have expanding geographical footprints and a multitude of shipment options. This can compress delivery times from days to hours to near real-time.

For shippers, there is also more competition than ever. This happens as niche logistics companies expand beyond their traditional boundaries. And they do so to address demand. This list includes companies such as Drayage, Air Transport, and others. Of course, there’s the 800-pound gorilla named Amazon. Not only has the change that the company has had on the logistics landscape drastic. It also has further commoditized the industry along the way. They’ve made it difficult for shippers to differentiate themselves outside of price.

New Challenges Facing the Logistics Industry

Now the logistics industry is now coming to better understand these challenges. They can address these challenges through the use of more intelligent mobile analytics solutions. The EFT 2017 Global Logistics Report shows something important. 27.9 percent of logistics gained most of their business in the last 12 months. This happened by innovating to create new business areas. Things like leveraging technology to provide new services or expanding service offerings. Offerings such as adding white-glove treatments. Innovation continues to lead the charge for the next 18 months.

Even more logistics companies look to create new business opportunities. 38.5 percent do this through technology.
Logistics and supply chain organizations know what it takes to compete. They work in a global marketplace where speed matters. They were among the first to see value in the world of connected devices. This was even before the “Internet of Things” became a thing. In fact, the global connected logistics market expects to witness a 33 percent CAGR from 2017 to 2023.

But keep in mind that mobile devices are only as good as the information that’s available to them. Industry ERP and TMS platforms have expanded across modes. At the same time, mobile intelligence with multi-modal capabilities is more necessary. This continues to bring automation and efficiency to organizations. Then it helps improve operations and maximize productivity.

The Industry Needs More than Another Mobile Analytics App

Type your keyword of choice into the Apple App Store and you will get many programs in return. We live in a “There’s-an-App-for-That” society where a mobile app exists for about everything. The logistics industry has its fair share of mobile applications in the marketplace. But, most of these apps are only useful to a specific segment within the logistics industry.

Here’s an example. Developers designed some mobile apps are for full truckload carriers. At the same time, they aren’t so for shipper or 3PL friendly and scalable. Developers designed some apps to be shipper friendly. But, that means the truckload carriers have to download many apps on their smart devices. This is to adhere to the business rules and service level agreements. And there’s an agreement for each of their individual customers.

Before I talked about transforming our industry. I spoke on creating a higher standard of logistics for a higher standard of business. When companies have smarter technology, that can improve operations and reduce costs. To that effect, we see an industry that does need a mobile app. It must be one that incorporates self-service, data and process management on demand.

Tai Mobile Intelligence enables on-demand self-service for:

  • Data
  • Business process management
  • API management

Mobile Analytics for the Logistics Industry

It provides these services for all segments of the logistics industry. It creates a one-stop shop for all types of asset carriers. This includes less-than-truckload, full truckload, cartage, drayage, courier, and others, 3PLs and shippers. A “self-service API” creates real-time, immediate updates. It also makes enhancements to the mobile analytics app for all its users. And it does this on demand. The app also enables end-users to address industry “hot points.” These are things as load and shipment visibility and load and shipment management. It also includes trailer management, trailer/truck visibility, and capacity management. It allows end-users to address these factors anytime and from any location.

This single app provides real-time data exchange. And it does this for all three of these major industry topics. Topics include: where is my shipment (visibility)? And what are the pickup and delivery business requirements (management)? They also include: where does trailer capacity exist and when is it available? Both of these has to do with truck and trailer capacity. While the industry doesn’t have a capacity issue, it does have a capacity visibility issue. It gives better visibility into trailer capacity and capacity availability. From this, trucks can be better utilized. It’s like having X-ray vision into all the trailers driving up and down the roads. This available capacity can incorporate volume in a more effective manner.

Current Mobile Capabilities

Logistics companies should take stock of their current mobile analytics capabilities. They can arm themselves with real mobile intelligence now. And they can do this before their competitors jump ahead of them. Intelligent technology will continue to transform the logistics industry. So organizations must invest in future-proofing now. This ensures they have unrivaled visibility and access to data. This would enable real-time decision-making in today’s 24/7/365 marketplace.
Is your company ready to move in a new mobile direction?

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